Your Tweets Reveal your Psychological Type to Big Business Advertisers

 

Your Social Media Posts are Psychologically Profiling You for Big Business

Your Social Media Posts May Soon Be  Setting You Up to  Buy More

IBM to test people’s psychology through Twitter posts – The Times of India.

We are just that much closer to Aldous Huxley’s Brave New World with the announcement (first published today in the Times of India’s Social Media blog) that IBM is analyzing Twitter users’ posts to mine information about each writer’s personality typology so that ads can not only be targeted for content and location, but also be framed in terms tailored to appeal most strongly to the psychological profile of the reader.

IBM is developing software that classifies the  psychological type of Twitter users, from their tweets.  The company intends to sell the software widely to businesses that market their wares online.

This is one of many emerging efforts by psychologists to create analytic tools that can offer a quick glimpse of an individual’s psychological type so that communications can be shaped in ways that are most likely to be heard.  Psychiatrists are experimenting with quick “seat of the pants” ways to determine basic psychological typology when doing initial interviews with psychiatric inpatients, and rumor has it that more than a few companies are training telephone bank employees to do the same, using “quick and dirty” instruments adapted from the Myers-Briggs test. The idea is that with this information the speaker can then talk in ways that are much likelier to be heard.

It’s spooky when methods like these lead to increasingly invasive  large-scale hucksterism.  But it’s a  different question whether lawyers might consider using such tools to do a better job of communicating with their individual clients. Surely it could only help if we lawyers learned how to speak analytically to thinking types, but  in relational terms to feeling types, for instance.  Similarly, learning how  differently people who are “judgment” and “perception” types process information to reach conclusions can make us more patient with clients whose typology differs from our own, and can help us do a better job of counseling them about the personal factors that may underlie legal disputes.  Integrative lawyers–and any lawyer–can benefit from any tool that improves the quality of our communications with distressed clients.

From the post:

“The software develops a personality profile based on a person’s most recent few hundred or thousand Twitter updates and then scores the ‘big five’ traits namely, extroversion, agreeableness, conscientiousness, neuroticism and openness to experience.

Zhou said that the software might help companies to tune marketing messages sent by email or social media, or to select the promotional content displayed when a customer logs in to his or her account.

A researcher at the University of Pennsylvania, Andrew Schwartz said that it seems reasonable that personality would be useful for presenting ads that resonate better with the recipient, the report added.”

Sharon Ellison partners with ILI for Certification in Integrative Law

I want to tell you more about Sharon Ellison, one of ILI’s new “certification partners.”  Certification partners are individuals or organizations offering continuing education programs that match so well with ILI’s mission and with our lawyer certification program (in terms of quality, content, and integrative significance)  that their educational programs will ordinarily be accepted for purposes of ILI’s Certification in Integrative Lawyering. (For more about ILI’s certification program, click here.)

Sharon Ellison

Sharon Ellison

Sharon has created a remarkable communications system called “Powerful Non-Defensive Communication.”  PNDC teaches how to recognize and alter the aggressive and defensive content embedded in what we say and how we say it.  Sharon’s method teaches refined techniques for asking genuinely curious questions that cause listeners to think  and that often make them want to answer, for themselves as well as for the questioner.

Lawyers have been flocking to Sharon’s training programs and workshops like bees to flowers, because her work provides essential core skills that we lawyers need if we are  to facilitate constructive, client-centered, interest-based, out-of-court dispute and conflict resolution.  Whether we are lawyer-mediators or collaborative lawyers, we are grounded in professional legal training that treats questions as just another weapon we use in service of winning.

When we shift to out-of-court modes of dispute resolution, we lawyers bring that adversarial toolbox along with us.  Cognitive biases being what they are,  it can be challenging even to see just how much we use  questions to  persuade rather than to inquire. As psychologist Abe Maslow said long ago, “if the only tool you have is a hammer, all problems tend to resemble  nails.”

Sharon’s trainings open lawyers’ eyes, helping us see the extent to which we –often unintentionally–ramp up conflict by the way that we speak. She teaches concrete methods for peeling away the aggressive and defensive content of our questions so that they become tools for discovery of new information.  I can’t recommend her courses and workshops highly enough for lawyers who are serious about making the shift away from adversarial methods and toward constructive facilitation of deep resolution.

You can view Sharon’s calendar here.  Two programs coming up soon are worth considering:

1.  The Disarming Power of Questions

Webinar Description: Learn and practice more than a dozen formats for asking questions that can enhance our power to disarm defensiveness and get to the heart of an issue quickly, opening up the kind of genuine conversation that can lead to deeper resolution and connection. More Complete Information . . .

Dates: Tuesdays: Jan 29, Feb 5, Feb 19, Feb 26, March 5, & March 12, 2013
Times: ~ 4-6 pm Pacific ~ 5-7 pm Mountain ~ 6-8 pm Central ~ 7-9 pm Eastern
Length: Each of the Six Sessions ~ 2 hours
CEUs:  Available for MFTs and LCSWs (12 hours) / Credits also available toward certification in Integrative Law

Workshop Price: $385.00 (Partial Scholarships Available– Register Now! Special 2 person offer Workshop Price: $670.00 – Register Now!  To make payment arrangements other than by credit card, contact Sharon directly.

2.   National Conference of Women’s Bar Associations: The Leadership Workshop for Professional Women~ An innovative women’s leadership training for women attorneys as well as for women in other professions

Date: Friday, February 8 & Saturday, February 9, 2013
City: Dallas, TX
Place: Embassy Suites Hotel, Dallas Market Center
Conference Overview: The focus is to build leadership skills that increase economic strength and collaboration among women across professional boundaries. Unlike most other conferences, this one is structured so that each speaker will present to and/or work with the whole audience. The cost is also very reasonable.  Sharon Strand Ellison will be one of the five speakers and and she says, “I’m extremely impressed with the kind of power, creativity, and integrity the other four speakers possess ~ and excited to learn from them. I hope you’ll consider attending this exceptional conference on women’s leadership and share the information in your own community of colleagues and friends.” For a More Complete description of the conference and speaker bios, click here ..
To register: 
click here.